TURQUALITY® Application Procedures and Principles Circular has been prepared within the framework of the “Communiqué on Branding Turkish Products Abroad, Creating the Image of Turkish Goods and Supporting TURQUALITY®” (Communiqué No.: 2006/4) and “Decree on Branding Supports for Foreign Exchange Earning Service Sectors” (Communiqué No.: 2015/9).

1. What is the purpose of the Turquality program?

To create and maintain the positive image of Turkish goods and to enable them to become a global player with their own brands in international markets.

2. How is the Turquality process?

The report prepared after the Preliminary Evaluation Study is evaluated by the Ministry of Trade and the result is reported to the companies through the Automation System. After the Preliminary Evaluation Study, the companies that are deemed eligible are notified whether they are accepted to the Brand program or TURQUALITY® Program; or the application for coverage may be rejected as a result of the evaluation.

Would you like to get detailed information?

You can contact us to get information about Turquality programs and to benefit from our services.

More İnformation

Our Services within the Scope of Turquality

  • Performing the Current Situation Analysis of the Company
  • Preparation of Business Plan According to the Current Situation Analysis
  • Corporate Performance Management
  • Brand Management and Performance Management
  • Customer, Marketing and Sales Management
  • Supply Chain Management
  • Management of the Human Resources System
  • Carrying out of the Periodic Audit Reporting procedures
  • Information Systems Management
  • Product Development Management
  • Establishment of the Strategic Structure
  • Creation of the Strategic Plan
  • Creation of a road map for each unit
  • Preparation of the TURQUALITY Audit presentations
  • Process management after acceptance
  • Preparation of the TURQUALITY/BRAND Program application file and application management
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